whats needed for a digipack cover to be a success?

A digipack is a way that an Aritist lets their audeince know who they are and make their music even more appealing to their audiences. A digipack needs to be vibrant, full of life, has to have clear and neat writing also the images on the digipack need to be appealing for the type of music they are selling. You wouldnt expect to see someone like Nicki minaj or Katy Perry to be fully dressed on the cover of their digipack.