Dos & Don'ts of Covers and Adverts

Do:

• Use clear font
• Use appropriate sizes for images and fonts
• Make sure your photos are in focus
• Make sure your photos are an appropriate shape for the page
• Use a layout that follows the rule of thirds for composition
• Use an appropriate typeface that follows genre conventions and house style
• Be careful where you place the front. It should follow genre conventions and be clear from a distance.
• Follow the 3 colour rule for images, font and backgound
• Think carefully about integrating font, text & language and image
• Use appropriate industry logos and conventions, properly positioned
• barcode
• date
• copyright
• titles
• artist name

Don't:

• Stretch images
• Use layer styles
• Use unnecessary effects
• Place text across artist face
• Feel you need a seperate photo for every panel