Do You Think Of Me - Misha B

I saw this Misha B has another music video out so I thought I'd analyse it. This one is called Do You Think Of Me and it's quite different from Home Run.

The song is still upbeat but it has more of a mellow, solemn feel to it. Because of this, already the colours are much more neutral than the Home Run video and Misha B is styled much more casually. The video still has an urban edge; the location being in the city, on building tops and basketball courts.
The video uses Illustration, using seperate base-tracks to make Misha B the narrator, while the other shots tell the story of a young girl and her absent father.
It has many typical aspects of a music video of this genre; close-ups of the artist whe she is belting the big lines, slow-motion through the emotional flash-backs, a change in base-tracks for the chorus, jump-cuts to the beat.
I think I prefer this video to Home Run as it seems much more personal to Misha B as an artist, as opposed to her first video which was created solely for entertainment purposes.

Music Video Analysis

In our editing today we were playing around with the use of slow motion and speeding up on the clips of the dancers. It reminded me of this video that I saw which relies heavily on the use of slow motion:

The video tells the story of two boys, one becomes a dancer and the other who dies violently. I think it's a good example of illustration in music videos.

Mise en scene in Waterloo

Getting to Waterloo

Alternative to using the green screen

Filming Day 1 Pictures!!

Below is a collection of pictures that we took whilst filming. We had decided to not use the green screen because of the amount of shadow that appeared. Instead we decided to still use the black studio idea but do something with the projector aswell which worked out really well.

First day filming!!

This is a quick video of how I was feeling earlier before we started filming!!

... And after filming!!!

Outfits for the Artist!!

Went shopping with Majeda and these are some of the outfits we picked out!!

New Ideas- Green Screen

Well looking back at the test shot using green screen, it didn't look exactly how we thought it would. Thought that this was probably because we just got an image from google then put it on final cut pro.
So we discovered a programme on the mac that has really nice backgrounds we could use if we filmed with the green screen called 'Live Type'. It moves as well which is much better.

Group Blog!!!! :))

Hey! This is our first time as a group together, well except from one! :)

New Location

We decided to add another location to our music video. As well as filming in Waterloo and the studio, we will now also be filming in Southbank at night. We think this will be an effective location because at night, the lights will look good on camera. The only worry is that making sure our performer is visible so we have decided to bring our own lighting instead of just relying on artificial light.

Added risks:

• We will be beside the water so we will have to be extra careful with the camera and equipment.
• It will be nighttime so we have to make sure the lighting doesn't effect the quality of our shots.

Beyonce Countdown Edits!

I love the edits in this music video!!!

Reflection on progress blog

Looking back at the three targets I set myself on my last progress blog which were:

1. Blog regularly
2. Seek for help in posts I'm not to sure about
3. Use different types of technology to post blogs

Three further targets I've set myself are:

1. To use more photos that show my group at work,giving off a sense that we are a group
2. Use vlogs/flips/photobooth to present my group at work or any other type of blog
3. Make giffs!! This will make my blogs more attractive

Pitch Responses

When doing our pitch we had some feedback both from our teacher and some students.

Storyboard Animatic

This was our rough idea of what kind of shots we want in our music video. Doing this we are hoping that we are able to follow some and make filming easier.

ex student and graffiti

Bilal, Karina, Jack, Sevim from 283goswell on Vimeo.

health and safety for our blogging

Above is a signed document by me stating that I will do everything and all I can to make sure the camera and equipment is well taken care of when were filming, it also says that we will make sure not only is the equipment safe but that we are safe when we are filming. We are not to perform and dangerous tasks in order to make our video stand out as this will get us a disqualified from the exam. 

In our pitch we covered all of the health and safety issues but now we have a clear cut document that tells us what we can and cant do. We are also not allowed to stream our music video outside of websites our college tells us to because of copyright issues. 

The tripod=

The camera=

The memory card=

The hard drive= 

Health & Safety

Ideas for shots

We were looking at the video for Hot Right Now by Rita Ora and we realised that it had a similiar atmosphere/feeling of our video. We especially liked the clip from between 0:56 - 1:00 and we thought that we could recreate a similiar thing but using quit cuts between different shots of our artist but keeping the camera in the same place.

Test shot of green screen location

We understand that using the green screen can be difficult and problems may occur therefore it was important to do a test shot. Below are pictures whilst using the green screen:

After filming a test run of the green screen, we edited it using Final Cut Pro.

Below is the edited outcome using the green screen. This gave us an idea of what it would look like, not perfect as of yet but its good for a first try.

Inspiration for our music video

I recently saw the music video for Waterfalls by Stooshe and I saw that the setting they used includes graffiti backgrounds like we want to do. They also all wear bright colours which was something that we wanted to incoorperate into the styling of our artist.

 

Their video uses a lot of slow motion effects on the dancers and the waterfalls in the background. It makes the slow tempo of the song, as well as matching your expectations for the song genre (rnb/pop).

I also noticed that the video only includes one location (the cardboard-looking graffiti town that they're standing on in the right) and I think it shows that a music video can look effective using minimal locations.

Reflection on blogging process so far

So far, I think my blogging tasks have improved. My goals before were to:

• Blog more frequently.
• Include more different types of media.
• Make blogs more detailed

Mostly, I've managed to accomplish this. As we've progressed futther into our planning and come up with more and more ideas, there has been more blog about. However, to improve further, I still think I need to blog more often.

Reflection on blog progress

reflection on blog so far

USE OF VIDEO EMBEDDING FROM YOUTUBE FOR ANALYSING MUSIC VIDEOS AND TECHNIQUES

ANOTHER MUSIC VIDEO EMBED
 

THIS IS A FACEBOOK THAT WE CREATED TO SHOW A TARGET AUDIENCE

DEEPER DESCRIPTION

PREZI FOR OUR PITCH

TEST SHOTS

 

My blog so far has delved deep into the type of audience we want for our corse work music video. I have clear analysis of Misha B and her original song - home run. My audience is between 14-20 young women. The song is all about the independence of women and she connects very well to them because she is young hip urban and my blog allows anyone who doesn't know about what misha b stands for to realise and see why we have chosen this song.

 

In my blog i have used technology like prezi for our pitch and to go into detail about the music industry in general in 2012. I have used facebook to make and give people and idea about what our target audience member looks like. We have taken screen shots and decided where we are filming, I have used youtube to embed videos and show clearly what the aritists do to catch the eyes of different audience types. 

Final Decision on Location

We have chosen to base the location of the video in Waterloo where there is an immense amount of graffiti. Graffiti is something we had in mind when we were planning the location of our video as we wanted it to look very urban and young. There is also a tunnel in Waterloo, fully of graffiti that is perfect for us in terms of intertextuality as we want our video to incorporate shots that were present in Cheryl Cole's - Call My Name video. This would be our ideal location as we wanted to film outdoors and wanted to differentiate our video in comparison to the original video to Home Run that was studio based.

Draft Storyboard

PITCH

Misha B - Home Run on Prezi

Test shots of potential performers!!

Below are pictures of the performers that will feature in our video:


Main Performer-

Backing Dancers:

Inspiration (When it comes to editing)

Website Promotion

The official Misha B wesbite (http://www.mishabmusic.com/) is made up of constant promotion. As you can see, there is already a feed of her tweets on the left (social networking is another way in which artists can promote themselves) as well as advertisements for her tour dates and her video embedded at the top. 

Further down the page there are also links to purchase her new album, as well as buttons to her soundclound, Facebook, Twitter and Youtube. These are good because it's those things that people use to listen to music nowadays, more so than just a website.

Analysis of original video

The Home Run video follows the rules of disjuncture which, in this case, was more appropriate because the long is not based on the lyrics - it's more of a catchy, pop song.

The video is fairly simplistic having only been made up of six main basetracks: her silhouette against white background, her against black background, the dancers against the background that changes colour, closeup of Misha B, the booming speaker and the glow in the dark shots.  Inbetween it jump cuts to extreme close ups of her fingers clicking, her eyelashes or her mouth and when it gets to the chorus the number of edits increases with the tempo.

Apart from the occasional zoom, the camera mostly doesn't move. I think, in this case, that this looks good because there's already so much action going on in each shot that it isn't necessary for the camera to move. Additionally, the fact that the camera is in the same position in each shot makes the cuts between each different setting much more fluent.

I like the video because I think it is a good representation of Misha B; it successfully reaches her target audience (young, teen, urban) and gives a strong indication as to who Misha B is an artist.

3 music videos that have influenced our planning

Rude Boy - Rihanna

We looked at this video because we liked the styling and the use of colour. There are lots of use of bright, primary colours and tribal prints and that's what we want to incorporate into our video. The entire video was filmed in front of a green screen (which is something that we were thinking of using) and I liked the way in which the video had a very pop-art, stylized feel.It used lots of obvious edits, cutting to the beats and quick jump cuts between long shots and extreme close ups. The video incorporated lots of West Indian themes that could be heard in the music and I liked this because it was an extension to the representation of who Rihanna is (she was born in Barbados). 

Wings - Little Mix

I found inspiration from the Wings video, again, from the styling - lots of bright, attention-catching colours with tribal print and studding. I also, however, liked the backgrounds that they used and the way in which it was relevent to each member of the band (for example, the 'girly' one had a pink background with flowers, the 'urban' one had a graffiti wall). I liked the use of editing, the split screen between each of the girls and the quick cuts to the clapping beat. The video is also all shot in a studio and so I think it would be easily imitable. 

Run The World (Girls) - Beyonce

Inspired by Muvley's ideas about the representation of women, we wanted to incorporate ideas of female empowerment into our video. Beyonce's video for Run The World does this; she shows strong, independent women that still look good. Similiarly to the Rihanna video, this is also an extension to the image that Beyonce tried to portray of herself and I think we should try portray our artist in the way. Also, I like the symbolic imagery used in this video - the lion, flags, army clothing - all of it represents strength and I think we should try and add some symbolic imagery into our video as well.

Music Industry 2012

The music industry is mostly dominated by three man conglomerates (the big 3), Sony Coperation, Vivendi and Access Industries.

• Sony CoperationAs well as owning Sony Motion Pictures, TVs and other electrical devices, Sony Coperation's main major record company is Sony Music Entertainment. (They also own subsidiary record companies such as Columbia, Epic, RCA, Nashville, Legacy and Syco).  Artists such as Beyonce, Mariah Carey, Celine Dion, Miles Davies, Aretha Franklin and Adele are all signed to Sony.
• Vivendi
  Vivendi also owns communication companies and sells tickets, but their major record company is Universal. (They also own - as of late - EMI, DefJam, Good Music, Rockafella, Cash Money and Activision). Artists they have signed are Kanye West, Jay Z, Lady Gaga, Florence and the Machine, Eminem.
• Access Industries
  As well as owning TV channels such as Gold and Discovery, Acess Industries own Warner Music (as well as subsidiary record companies such as Maverick, Atlantic, Sire and Fearless). They own artists such as Madonna, Cher, Bruno Mars, CeeLo Green and Paramore.

Because of modern day technology where it's no longer necessary to have to buy music (you can now download whole albums off of the internet for free) many artists, and therefore record labels, are drastically losing money. Because of this, record companies have created the idea of a 360 deal.

A 360 deal is an agreement between the artist and the record company; the company agrees to provide financical support for marketing, promotion and touring and the artist gives the company a percentage of all their income - including sales of record music and live performances.

This, as a result, means that even though it is now easy to obtain music with no expense - prices for other things such as merchandise and concert tickets have dramatically risen.

Analysis of Previous Student's Work

This was my favourite music video from the students last year. I think, overall, it was just very strong. The setting and props they used captured the indie/pop genre of the music perfectly, as did the mis en scene. I liked their use of lighting, with both the strobe lights and the use of projection behind. There were some vary strong base tracks to flick between. The stronger shots were the ones in the woods at night because the lighting was very controlled in comparison to the day shots were they were reliant on day lighting. The editing was also very strong. I liked the way that the cutting between each shots increased with tempo of the music but that there was a distinct pattern whenever it came back to the chorus. 

Inspiration : Glam To Street

Inspiration for music video

Analysis of 3 influential music videos

Analysis of original video

Website of the original artist

Costumes

Website of the orginal artist

Our original artist is Misha B, her official website is www.mishabmusic.com

This is a screenshot of her website:

In terms of promotion, I think Misha B does this by having a central attraction to the new/latest video which also indicates that it is available on iTunes allowing fans to watch it and click the link to download.
It also promotes her by showing her tour dates so that there's still that buzz of her going around, using bold type font 'buy tickets' alerting fans or anyone else interested in her music.
Her image of being an urban act is shown through the layout of the page. The font, colour, background  emphasises the block behind her and her style.
She is also letting people who visit her page and do not have twitter keep up to date with her tweets! Engaging new fans with her day to day life.

Analysing 3 music videos

The three music videos below have in one way or the other influenced the decisions of ideas for our music video. Some of them will be adapted and used in the production of the video in the areas of camera, editing and mise en scene.



1. Cheryl Cole- Call my name

In planing what types of shots to use in the beginning and costumes, this is where we got most of the ideas from.
 The close up of her shoes is a shot we are adapting with our artist and the other shot of the back of her walking down the tunnel. These two shots definitely fit in with our music video. Especially because our location and where she is situated in these scenes are  alike.

In terms of costume we are kind of adopting this kind of style in one of our base tracks for the artist. Once again this fits in with our location and our song as it is upbeat and a lot of dancing will be done.

2. Beyonce- Countdown

When looking at this video I think the editing is what was really influential, the pace of it (didn't even realise she was pregnant). It was really fast at some points then the split screens is something that I'm really hoping we will be able to pull it off maybe not as good as Beyonce but along them lines. Here are a few screen shots that I really liked.

3. Brandy- Put it down

Brandy uses great types of background/mise en scene. I want us to use the green screen and this is something she uses too.

Her close up shots in this video are really nice! I hope to be able to do this in my video.