Wednesday, 5 December 2012

Digipak Research (2)

Rihanna - Loud

The artwork for Rihanna's album Loud follows the same style as her main single The Only Girl In The World. It uses lots of floral red and pink colours and Rihanna herself is styled in white, romantic-styled dresses. The actual disks themselves have a floral print on it, following the theme. 


The choice of colours used in both the video and digipak art are all effective because of the connotations linked to those colours; red and pink symbolises lust and femininity. They  vibrant colours also manage to stand out and the design was successful in the way that, if the album was on a shelf in a shop, it would definitely catch a passerby's attention.




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