"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is style accordingly."
To me, what Mulvey is saying is that in film or tv, even today, the assumed audience of a film or music video is always male. This means that the portrayal of women will always be for the benefit of men (ie. as sexual objects or comedic relief). In music videos, this theory is evident in mostly rnb and pop muisc.
An example of this would be Dizzee Rascal's Holiday.
This music video follows many typical representations that we would expect to see in this genre of music. For example, it's set at the pool side in a the sun, there's lots of materialistic objects (ie big gold jewellery, phones) there are a large amount of female dancers in almost every shot - all of which are dressed in bikinis - while the male performers have on full clothes.
Mulvey also has the idea of dismemberment in the forms of media - where the focus is not made on the woman as a whole but on parts of her body (eg. her legs, or bum, or stomach). She argues that this is the reason for women's obsession with their body parts while men are usually shown as a whole.
This video follows this idea - the woman in the bikini is rarely shown as a whole, instead it cuts to close ups of her legs or stomach or bum or chest while Dizzee Rascal, the performer, is always shown fully dressed.
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