Carol Vernallis

Vernallis observed that edits in music videos come much more frequent than in films, they have edits which are on a rhythmic basis closely connected to the song.
She also says:

• Match-cuts in music videos are broken-this is done in order to draw attention to what is on the screen
• Edits are at times obvious to draw attention to themselves. e.g. wipes, fade outs-ins, other special effects.
• Lots of jump cuts are used
• Slow motions are used
• Base track (master shot) which is used to give the video a structure.

1. Jay-Z & Kanye West: N*ggas in Paris- This video illustrates her idea of the edits, they are so obvious.

 

 

  2. Beyonce: Countdown

 



 

  3. Chris Brown: Turn up the music