Mustafa, Nick, Poppy, Charon from 283goswell on Vimeo.
The genre of this song is indie-rock. I think the whole video is amazing, I felt connected and intrigued into the video right from the beginning it just grabbed my attention.
The video represents the artist as a solo artist. It could also be said to represent women as free, running free in the video could explain the freedom.
Relating this video to Andrew Goodwin's theory, it is evident that this is a disjuncture music video. It expresses the opposite between the lyric and the video, very little connection between them.
The editing and camera shots/angles in this video can also be referred back to Carol Vernallis's theory. Her statement that "edits in music video come much more frequently than films." This is backed up in this music video and being disjuncture also creates this to stand out as the edits are to the beat what she calls a 'rhythmic basis'. I think there not being any continuity editing draws a lot of attention to the video.
I also liked the amount of jump cuts, movement of the camera and also the effects used. This in my view contributed to the success of the video.
The locations they set there music video was also interesting, they made very good use of them. My best one was when she was in front of the projector where the background changed quite frequent. made it effective.
I also liked the way they edited this part in the beginning she was in the same location but on the beat again they edited it so she was at different positions but in the same location.
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