Website of the original artist

Whilst examining the original artist's website, I was certain that it was used to promote their brand image and their songs as there were an immense amount of promotion visible on the page. I feel the website is an excellent way for the artist to be continuously involved with their fans as it displays their whereabouts and doings 24/7. Below is a screenshot as to how they do this:

As you can see, there is a video of her latest song that is right at the top and available for fans to hear it instantly, giving the artist a chance to promote her song. Her blog also has a link to her own personal Twitter. Twitter is a social networking site where, as a artist you are able to instantly communicate with fans. This link will allow fans to be given an insight to who she is on a personal level, hence, promoting her brand image. Moreover, tour links, blog updates on where she will perform and who she performs with are all to promote her brand image and her songs.