Friday, 5 October 2012

Analysis of original video


Due to my interpretation of the lyrics to the song being about female empowerment, being independent and about a woman telling a man she does not need their existence in her life, I would say Goodwin's idea of Illustration is the most relative as the original video only involves an excessive amount of dance shots which gave me the impression that she loves to dance. In regards to lighting, the video was filmed most probably in studio using a green screen. Our video will differ with this as we will also film outside the studio. The use of bright colours is used throughout the video clearly displaying her fun and bubbly character. Additionally, her video contradicts to Laura Mulvey's ideas on representation of dismembered women being shown in media as a lot of 'r&b' videos involve dismembered women. On the other hand, Home Run consisted of a vary of long shots and medium close ups. 



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