Examples of the use of social networking sites to promote artists

It is expected that there will be a massive 1.43 billion social network users in 2012, representing a 19.2% increase over 2011 figures. So, with at least 20% of the world's population using social networking sites, artists can use this to an advantage. By having a social networking site, it enables them to create awareness of them self as an artist and helps build up their image. Also, if they have new material out they would be able to advertise on social networking sites and should promote themselves as an artist as it is available to numerous amount of people. Social networking sites are also great to promote up and coming artists as you can share the page and recommend them to your friends. Artists set up competitions that they know their fans would like and letting fans know of their whereabouts. Overall, the promotion of the artist depends on how well they use the social networking site.

• Below, is a screen shot of Trey Songz's facebook page. The advertisement of his new album is shown multiple times in the screenshot below. Here, he is able to post events and information on the news feed. You are also able to find out more about the artist in the 'About' section, view his pictures, clips and music that he shares to be involved and posting up gig dates etc. All the above aspects help promote the artist.

• Twitter is known for achieving personal contact with fans instantly, it is where artists grow, maintain and interact with fans by constantly tweeting information and pictures of their whereabouts. Below is a screenshot of Cheryl Cole's Twitter page letting her fans know she will be recording an interview. This would be a great opportunity to let her fans know if she has any new material out or going on tour soon. Also, people who watch Daybreak will be aware that she is an established artist.

• Below is a screenshot of Omarion's Twitter page where he retweets the link of his latest single letting his fan know that it is available to watch. This not only encourages people to listen to the song but it promotes Omarion as an artist himself.

• Below is a screenshot of Usher's facebook page. His post on meeting Beyonce and Lady Gaga will for sure promote him as an artist and attract more fans as Beyonce and Lady Gaga have a huge fan base.

 

•  Below is a screenshot of Rita Ora's -RIP music video on Youtube which is a internet site that allows you to watch and share videos with internet users. Youtube is one of the main sources where people access music. Although Rita Ora's music video is playing, there are clear advertisements on either side advertising One Directions music. People watching would want to find out who they are and this will promote them as an established band.