The effective features of my ancillary and video products=
*THE COLOUR SCHEME=
The colours that I used for the digipack and the advert were similar, the reason I did this was to make my audience familar with my artist.
*THE FONTS=
The fonts I used wee similar they both had the trendy and graffiti style to them.
*COSTUME=
My video had my artist and the clothing was in trend and urban. I used graffti images for my ancilary pieces but the style for the two were similar both young and colourful
*SETTING AND LOCATION=
The location for my video was the graffiti tunnels in Waterloo and we used tribal prints on the interactive whiteboard.
My video and ancilary piece is not the same as the usual because I chose to use images to get the theme of my video across in the digi pack of strong and independant women. I felt not using my artist would help my audience understand the meaning of the song and what Robyn my aritist wanted to represent.
MY TARGET AUDIENCE=
My target audience would be for around 13-25 year old. The songs are all about finding yourself and female independance. My songs stand out to these girls because Robyn J is dressed in young trendy clothes and she controls her songs and its all about livng life to the full.
Below is the image of a typical girl from my target audience.
My target audience would be someone who is online alot of the time so they would come across my digipack and video online. Another way the younger target audience fotr robyn J would encounter my video would be in music stores like hmv and online music selling stores like amazon and itunes.
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